A Word to Bloggers

I exited high school into college and fell into a job as a reporter for the local evening newspaper. (We had two in those days--morning and evening) I was fortunate to have some good editors and mentors. One of them taught me a very important lesson applicable to blogging: an arrow goes straight to its target, not as if on a roller coaster.


Think of your blog this way. You are in competition with thousands of bloggers, and a reader has only so much time. A short, hard-hitting, to-the-point blog will be more readily read than one that rambles.